To boost the conversion rates of your business, you need to use the right images. When you use an image in your business, you should ensure it has a purpose. Make sure your target audience can connect with the image at an emotional level.
So, how do you choose the right business image? We’ll look into some of the factors to consider when choosing an image for your business below.
What to Consider When Choosing an Image for Your Business?
1. Drawing Attention
You can use an eye-catching image when representing a company or product to draw the user’s attention to the content in question. When you come across a large amount of text, the human brain will skim over it, and you won’t bother reading it in detail.
Fortunately, an image will improve your readability since the visual monotony has been broken. Images also help to highlight the benefits and features of a product and grow your business.
2. The Image is Supposed to Speak for Itself
An image is supposed to express a message, and there is no need for a lengthy description. It may be a tall order; however, there is the need to have the right image. The images you choose should support everything you’re trying to say.
Ensure the image can connect with the audience and they can understand what you’re trying to say.
You should also make sure the image is sharp and of high quality. The last thing you want is to use an image that is blurry or pixelated. Such an image will only end up hurting your small business.
3. Quality
The quality of an image brings about the perception of value and credibility. One of the ways to ensure that a picture is of good quality is by using a background eraser. Using this eraser, you can easily eliminate the unwanted parts in the image.
Also, the quality of the image will improve in the process and keep your business in front of customer’s mind.
When you want to use an image for your business, you should also make sure it is of high resolution. A low-quality image will only make your business look unprofessional.
4. Context
Instead of using text to tell a story about your products and services, you can use images to create an excellent visual hook. Photos usually offer visual content using images that highlight the major features of a product while it is in use.
When choosing an image for your business, you need to be careful since the photo you choose will set the mood of the reader. As a result, you should ensure the image fits the mood of each article. You also need to be creative and thoughtful when selecting an image for your business.
5. Relevance
You should never force your audience to interpret or think about your images. The photos you post should always relate to what your business is offering. If possible, you should use pictures of actual products offered by your business.
Focus on ensuring that symbolism is strong such that the images will easily resonate with your target audience.
6. People
Some studies have been conducted, and they have noted that images with people will boost conversion rates by a high percentage. Photos of people make it easy for people to connect with your brand.
Your business should use images of real people or staff when they’re at work or using the products your brand offers.
7. Be Emotional
Your target audience will easily connect with images, meaning you need to choose memorable photos. Your audience is supposed to react when you choose an image that evokes certain emotions.
You need to think about how they feel and whether they can connect with certain images emotionally.
Final Thoughts
By utilizing each of the tips listed above when choosing an image for your business, you’ll notice that the conversion rates will improve significantly.
