Nationwide is once again making headlines in 2025 with its annual Fairer Share Payment, promising eligible customers a generous £100 bonus.
As a customer-owned building society, Nationwide distributes its profits back to members rather than shareholders. This year’s payout reflects a commitment to rewarding loyal customers amidst strong financial results.
With £2.3 billion in profits reported for the financial year ending 31 March 2025, the society is disbursing £400 million to over four million members.
The payment is part of a wider strategy to strengthen member engagement and build lasting relationships. If you’re wondering whether you qualify or how it works, this article explains everything you need to know.
What Is the Nationwide £100 Fairer Share Payment in 2025?
The Fairer Share Payment is a recurring initiative by Nationwide, launched to reward members who actively use its services for everyday banking, savings, or mortgages.
In 2025, the scheme enters its third year, distributing £100 to each qualifying member, making it the most generous payout yet.
Last year, £385 million was handed out to 3.85 million members. This year, with profits up significantly, over £400 million is being allocated, reaching four million members. The goal is simple, share profits with the people who help generate them.
This bonus will be paid automatically into eligible current accounts without the need for applications or claims. It’s a move that underlines Nationwide’s commitment to its mutual model, where value is given back to members rather than external investors.
Who Will Get the Nationwide £100 Payout?
To be eligible for the £100 Fairer Share Payment in 2025, you must meet a clear set of criteria focused on your current account activity, along with having either savings or a mortgage with Nationwide.
These criteria are carefully designed to reward active, loyal customers who use Nationwide for more than just basic banking services.
Current Account Requirements
You must have had a Nationwide current account open and active as of 31 March 2025. Then, depending on your specific account type:
FlexAccount, FlexBasic, or FlexDirect
In at least two of the first three months of 2025, you must have:
- Paid in a minimum of £500 or more (for example, from salary, benefits, or other regular income).
- Made at least two outgoing payments during those months
- Made 10 or more outgoing payments in two of those three months to demonstrate regular usage
- Completed a full current account switch to Nationwide between January and March 2025, showing active onboarding.
FlexOne, FlexGraduate, or FlexStudent
- Made at least one payment either into or out of your account during March 2025, showing some account activity
- Switched to a FlexOne or FlexStudent account within the first quarter of 2025 (Q1), indicating recent engagement.
FlexPlus
- Simply paying the monthly account fee for your FlexPlus account will automatically meet the activity requirement, reflecting ongoing account usage.
Additional Requirement
Along with meeting the current account activity rules, you must also have at least one of the following on record:
- Maintained a balance of at least £100 in Nationwide savings on any day during March 2025, showing you are also using other Nationwide products
OR - Owed £100 or more on a Nationwide mortgage as of 31 March 2025, meaning you are an active mortgage customer.
These eligibility rules are in place to ensure the bonus is directed to members who actively participate in Nationwide’s financial ecosystem and contribute to its growth.
Is Nationwide Giving Customers £100 in 2025?
Yes, Nationwide is giving eligible customers a £100 bonus in 2025 through its Fairer Share scheme. This is confirmed by the building society’s own announcements and is consistent with its actions over the past two years.
Nationwide has earmarked £400 million for this round of payments, which will go to over four million members who meet the qualifying criteria.
These payments are not just promises, they are direct rewards linked to active engagement with the society’s current accounts and qualifying savings or mortgage products.
The initiative demonstrates Nationwide’s mutual ethos, where members benefit directly from the society’s financial success. Customers don’t need to apply, the money will be automatically deposited into the account that met the eligibility requirements.
How Will You Receive the £100 Bonus from Nationwide?
If you’re a qualifying Nationwide customer, receiving the £100 Fairer Share Payment is designed to be easy and hassle-free. Here’s everything you need to know about how and when you’ll get your bonus.
Automatic Deposit into Your Account
There’s no need to apply or opt in. If you meet the eligibility criteria, Nationwide will automatically deposit the £100 bonus into your current account.
This means you won’t have to fill out any forms or take extra steps, everything is handled for you behind the scenes.
Look for This Payment Description
To help you identify the bonus, the transaction will appear in your bank statement as “Nationwide Fairer Share Payment.” This clear label ensures you can spot it easily in your online banking or mobile app.
When Is the £100 Payment Being Made to Customers?
The Fairer Share Payment will be distributed over a two-week window, from 18 June to 4 July 2025. Nationwide has committed to processing all payments during this period, with no need for customer intervention.
You should receive the £100 directly in your eligible Nationwide current account, and the transaction will be labelled accordingly. If you haven’t received the payment by 5 July, you are advised to:
- Double-check your eligibility
- Log in to online or mobile banking
- Use Nationwide’s eligibility checker or speak to customer service
No claims are needed. The process is automatic for all qualifying members.
Why Is Nationwide Offering This £100 Payment?
Nationwide’s Fairer Share Payment is rooted in its mutual ownership structure. Unlike traditional banks, it doesn’t answer to shareholders, but to its members. This bonus is a way to redistribute profits back to those who helped generate them.
Main Reasons:
- Record Profits: £2.3 billion pre-tax profit in 2025
- Member Value: £2.8 billion returned to members this year alone
- Customer Loyalty: Rewarding members who use Nationwide for everyday banking
- Encouraging Long-Term Use: Promotes deeper engagement with multiple products
- Brand Strength: Reinforces their position as the UK’s leading building society
This scheme also strengthens trust, enhances customer satisfaction, and maintains Nationwide’s stronghold in retail banking.
What Should You Do If You Haven’t Received Your Nationwide Bonus?
If you were expecting a Nationwide bonus but haven’t received it yet, don’t worry. There are a few quick steps you can take to find out what went wrong and how to resolve it. Here’s a simple guide to help you get started.
Steps to Take If Your Bonus Hasn’t Arrived
- Confirm Your Eligibility: Double-check the eligibility criteria. Your account must have met the balance and activity requirements between January and March 2025.
- Check Your Account Transactions: Log into your online banking or mobile app and look for a payment labeled “Nationwide Fairer Share Payment” dated between 18 June and 4 July.
- Use the Eligibility Checker Tool: Visit Nationwide’s website and use the Fairer Share eligibility checker to confirm if your account qualifies and whether a payment has been made.
- Reach Out to Customer Support: Still unsure? Contact Nationwide through live chat, phone, or in-person at a branch. Have your account details ready for quicker assistance.
By following these steps, you can get clarity on your bonus status and ensure any issues are resolved quickly.
Can You Increase Your Chances of Getting Future Payouts?
Yes, you can improve your chances of qualifying for future Fairer Share Payments by aligning your account activity with Nationwide’s criteria.
- Use your current account as your main account, with regular income deposits
- Meet payment thresholds: ensure active usage through bills or spending
- Maintain a minimum of £100 in savings or hold a mortgage with Nationwide
- Consider switching to a FlexPlus or FlexDirect account, which often meets eligibility with simpler requirements
Being consistent with your account usage and maintaining qualifying balances will position you better for future payouts.
Conclusion
The £100 Fairer Share Payment is a rewarding gesture from Nationwide that reflects its ongoing commitment to members. With record profits and strong financial performance, the society is ensuring those who contribute most to its success are directly rewarded.
By understanding the eligibility requirements and maintaining active account use, you can benefit not only from this year’s bonus but from future member rewards as well. If you’re a loyal Nationwide customer, 2025 is proving to be another financially positive year for you.
FAQs About Nationwide £100
How many people are receiving the £100 payout?
Over 4 million Nationwide members are set to receive the £100 Fairer Share bonus in 2025.
Is the £100 payment taxable?
Yes, it is treated as savings income and may be taxable depending on your overall savings interest for the year.
Will this be a recurring annual bonus from Nationwide?
While not guaranteed, this is the third consecutive year the bonus has been paid, indicating a likely continuation if profits remain strong.
What accounts must you hold to qualify?
You need an eligible current account plus either qualifying savings or a Nationwide mortgage.
Can new customers join and still get the bonus?
No, the eligibility depends on account status and activity as of 31 March 2025, so new customers after that date won’t qualify.
What happens if you switch your account now?
Switching now won’t help with the 2025 payout, but it may increase your chances for next year’s bonus.
Is this part of Nationwide’s merger or acquisition plans?
No, the £100 payout is part of the existing Fairer Share initiative and is not directly linked to the Virgin Money acquisition.
