With billions of viewers, the World Cup is undoubtedly the most-watched sporting event of all time. For betting companies, the tournament in 2022 presents some brand-new, unheard-of obstacles, including its unusual scheduling during the winter holiday season. Consequently, increased competition for market positioning.
Traditionally, every four years the World Cup is staged during the off-season. Мore precisely, at the end of the domestic football season in May and the start of the next season in August. This is advantageous for both betting companies and football fans. Such a setting makes a lot of sense because it gives more time and money to be invested in the preferred games since the World Cup tends to fill the void between the national football leagues’ campaigns.
The Great Winter Football Wave is Coming!
The World Cup happens in the winter for the first time!
November 21 to December 18, 2022, is the timeframe for the World Cup in Qatar 2022. The World Cup will be staged in the winter for the first time. An atypical period of the year for this big event.
In 2010, Qatar was selected as the country to host the 2022 World Cup, making it the first Arab nation to do so.
This debut Middle Eastern World Cup will be a real test for such a controversial decision.
With only eight stadiums spread across five towns, Qatar is the smallest nation ever to host the World Cup. The World Cup will be hosted in the winter for the first time in order to avoid the oppressive heat of Qatar in June and July when temperatures often rise beyond 40C.
The timeframe is shortened!
Qatar 2022 will be a football frenzy with a lot of matches played in a small amount of time due to the shorter time frame of just 28 days. This will definitely create the visible enthusiasm required for effective customer interaction.
Successful sportsbooks understand how crucial it is to retain existing customers during and after a big event. And the timing of the 2022 World Cup seems like the best possible condition for this. The Premier League resumes just one week after the World Cup, on December 26, making the gap between the two events far shorter than it was for Euro 2020 when it was nearly a month.
The World Cup means huge betting demand!
Online betting increases along with every major sports event. Every year many sporting tournaments take place on every continent of the planet. But the biggest and globally most influential is without a doubt the World Cup.
This is logical since football is the most popular sport on the planet. And this means huge business opportunities. Consequently, sports bookmakers need to be ready to manage the flood of new customers who want to wager on this year’s peculiar World Cup as well.
Gambling companies must make sure they provide the greatest client experience possible to stand out from the competition in an increasingly crowded market.
Despite its problematic scheduling, the 2022 World Cup is nevertheless expected to draw sizable crowds and intense interest from the sports bettors.
The global industry for online sports betting is heavily dominated by football, particularly in European countries. In the United Kingdom, football accounts for up to 90% of all sports wagers. Even the most amateur football fan in Europe will wager on the World Cup.
Online Gambling is on the rise like never before!
The estimation was that roughly €136 billion was wagered on the World Cup in 2018. From the 2014 World Cup to the 2018 World Cup, online gambling activity increased by 50% in the United Kingdom alone. In fact, there were an average of €2.1 billion in bets placed on each game in 2018.
Additionally, after the Supreme Court’s 2018 decision to legalize sports betting, this is the first possibility for American football fans to wager online, so those numbers are likely to be completely blown this year. Therefore an all-time record may be set as “soccer” is already more popular than ever before in the United States.
This will be one of a kind winter for the entire world!
As the first World Cup to be held in the winter, Qatar 2022 is expected to have a major effect on online sports betting and also in the broadcasting business in general. There will be numerous opportunities for sports lovers and bettors to experience an extraordinary November and December.
All these unique aspects assure that Qatar 2022 will be one of a kind. This provokes the betting industry to be extra creative and adaptable in this rare market opportunity.
As a customer, you can absolutely follow the great excitement that’s going to surround you on every possible platform online.
And after all, it’s all about the greatest sport in the World. The football joy will be on its pick this winter like never before. This means that you can tune in to your favorite platforms and enjoy this spectacle like never before.
So be ready for this odd, yet phenomenal winter that will absolutely be a memorable one, no question about it!
